Thursday, April 12, 2018

Registration and Badge Pick-up Opens

Attire for COFES is weekend casual (no suits); shirts with collars; sandals or sneakers. Shorts are okay.  

The DaS Symposium

The Design and Sustainability Symposium: Exploring the intersection of design, simulation, and sustainability for the built (AEC) and manufactured environment. DaS = Design and Sustainability. The goal of the DaS Symposium is to bring sustainability to the forefront of the conversation among software developers. What is relevant to the sustainability conversation? Where are the opportunities and what are the issues that we should address as an industry, rather than as individual companies? We hope to inspire, raise awareness, build relationships and seek sustainable synergies. Founding members of The DaS Symposium include Autodesk, buildingSMART Alliance, CIFE, Cyon Research, Gensler, PTC, Siemens, SolidWorks, and Sustainable Minds.Details here.

3:00 -

Special Session: World Update
Peter Thorne Peter Thorne
  Jon Peddie
Jon Peddie Research
A presentation of recent research completed by leading industry analysts. More information will be posted in the coming months.

This is an informal session. Lots of information, but also lots of interaction and discussion.

Open to all COFES Attendees and their guests.
4:00 -

Special Session: Report from ASSESS:  Analysis, Simulation, and Systems Engineering Software Strategies
Brad Holtz
Joe Walsh
ASSESS (Analysis, Simulation, and Systems Engineering Software Strategies) was formed to identify and resolve the issues that confront simulation software and the simulation software industry as we move beyond the recent economic crash and face new and complex challenges. The ASSESS Initiative team will present and update findings, and action items from seven working groups of the ASSESS Initiative.
5:00 -

Special Session: Mark Papermaster

Mark Papermaster
Title: To be announced

Mark Papermaster
Mark Papermaster is Chief Technology Officer and senior Vice-President of Technology and Engineering at AMD, responsible for corporate technical direction, product development including system-on-chip (SOC) methodology, microprocessor design, I/O and memory, and advanced research. He also oversees Information Technology to deliver AMD’s compute infrastructure and services.

His more than 35 years of engineering experience includes significant leadership roles managing the development of a wide range of products, from microprocessors to mobile devices and high-performance servers. Before joining AMD in October 2011, Papermaster was the leader of Cisco’s Silicon Engineering Group, the organization responsible for silicon strategy, architecture, and development for the company’s switching and routing businesses. He served as Apple Senior Vice President of Devices Hardware Engineering, where he was responsible for iPod and iPhone hardware development. He also held a number of senior leadership positions at IBM overseeing development of the company’s key microprocessor and server technologies.

Papermaster received his bachelor’s degree from the University of Texas at Austin and master’s degree from the University of Vermont, both in Electrical Engineering. He is a member of the University of Texas Cockrell School of Engineering Advisory Board, Olin College Presidents Council, and the Juvenile Diabetes Research Foundation.
6:00 -

Business Reception and Technology Suite Open House   Spouse & Guest-only Dinner 
Opening business reception. First formal opportunity for COFES Newbies to meet their Hosts. Technology Suites have been set up for you to discuss corporate direction, business development, and potential partnerships. They are NOT demo rooms—the vendors are here to talk, not sell. This is your opportunity to sign up for appointment time slots.

Music, food and refreshments.

*Restricted to COFES 2018 Attendees. Their spouses and guests are invited to a spouse- and guest-only mixer and may join them later at the welcome reception.  
While COFES Attendees are at their business reception, their spouses and guests will be treated to a wine tasting dinner before they join us in the welcome reception at 8 pm. Enjoy the food, refreshments, and music in a relaxed setting.

*Open only to badged spouses/guests of COFES 2018 attendees.  
8:00 -

COFES 2018 Opening Intro and Welcome Reception 
Welcome, introductions, orientation, and schedule. Spouses will join us after their dinner for this evening social.

Music, food and refreshments.

*Guests of COFES Attendees must be registered and must be wearing their badges during the event.  

Friday, April 13, 2018


Introductions and Breakfast
Each COFES attendee from the user community is assigned a leading industry analyst who will act as their host for the event. The host's primary responsibility is to make sure that you get the most value possible out of the event and introduce you to key industry players. Plan to meet your host/introducer for breakfast.  
Attire for COFES is weekend casual (no suits or jackets); shirts with or without collars ; sandals or sneakers. Shorts are fine, too.

Kickoff: Opening Session and Call to Order
Your hosts, Cyon Research, will set the stage for the day's activities.  

Keynote: Ping Fu
Brad Holtz
Ping Fu
GelSight Inc.
Title: To Be Announced

Technology Suite Briefings 
Our Technology Suite vendors will present briefings on their technology and research. Details will be published in January.

Analyst and User Briefings
We've invited some of the brightest and most talented thinkers, analysts and users, to each lead a working discussion on an issue they view as critical. These discussions are strictly limited to no more than 24 people at a time.
Ping Fu
GelSight Inc.
Keynoter's Session
An interactive discussion on the topics raised in Ping's Friday keynote.
Marc Halpern
Making the Human-Machine Interface (HMI)
Human-Aided Design is all about changing the HMI between us and our compute resources and in the process, changing the relationship from tool to partner. But what about the HMI of the products we build? Our requirements tools don’t really have a mechanism to capture where we want our HMI to go or what we want them to deliver. What would they look like if they could? We might even want to change the language from HMI to CPI: Customer-Product Interface. What is best practice today? How can we apply the tools we have today to focus on driving delight into CPI? What might accelerate our ability to consistently deliver CPIs that drive value and build relationships?
Monica Schnitger
Schnitger Corporation
The Changing Relationship Between Us and Our Tools
The changing relationship between us and our engineering and design tools creates significant new opportunities for innovation — in business models and processes as well as in the products themselves. Service bureaus monetize tools and expertise; software vendors are changing the game for themselves and their customers in a shift towards subscriptions; contractors and manufacturers are looking to extend their value beyond design to operations. How might this change the definition of IP? How does it affect the design and engineering landscape? And what opportunities does this open up on the vendor and channel side of the equation?
Peter Thorne
Where Do We Fit in IoT
Smart Connected Products—The vision is that engineering and production will change, influenced by continuous feedback from products placed in use. It takes more than just putting sensors on products and finding a way for the data to get back home. To achieve the vision, we’ll need to change the way we think about design, engineering, production and service. Of course, analytics will play a role, but how does the role of Human-in-the-Loop evolve? Some have already seen incremental benefits. What’s going to be required to reap transformative benefit? What are the traps?
Chris De Neef
Fast Track Consulting
It's Not Us vs Them
It started with tic-tac-toe, then chess, and more recently Go. We’re no longer the champions – we’re being beaten at our own games by smarter and smarter programs. And new progress in AI is rapidly expanding the domains where this is true. But do we really need to just throw in the towel? What might we accomplish when, rather than focus on competing with AI, we focus on what we can achieve through collaboration between human and artificial intelligence? How will the broad spectrum of AI (including Machine Learning and Deep Learning) modify what we are capable of accomplishing? What skills will we need in this new world? How will this affect our engineering practice?

This is the core of the idea behind Human-Aided Design.
Martin Fischer
Scott Hutchinson
Sandia National Laboratories
Applying ML to V&V
Human-Aided Design is made possible by AI, more specifically Machine Learning (ML). ML is rapidly transforming our world, with fundamental changes. We’re starting to see this reach into and have an impact on Scientific and Engineering Application (SEA) codes like Verification & Validation and Uncertainty Quantification. Which SEA codes are likely to be transformed next? How do we assert Credibility for the output of these ML-based SEA codes? How do we assess V&V and Uncertainty Quantification for the ML methods we’re using for V&V and Uncertainty? What other questions should we be asking?
Richard Marshall
X-SES Consultants
Security Challenges
Key challenges of security often aren’t technical so much as legal, commercial, and political. Where are we at risk? The NSA has just as much need to collaborate with other agencies and with its partners and supply chain as your firm does. Richard Marshall, former general counsel for the NSA, has spent his career dealing with security and its implications. How would we deploy offenses systems (as the NSA does) to the engineering software community? What other technologies and processes are coming on line to help us with this challenge?

Analyst and User Briefings
Analyst and user briefings, round 2, with different analysts, different topics.
Allan Behrens
Taxal Limited
Digital Thread
The concept of Digital Thread goes beyond the alphabet soup of ALM, BIM, CRM, PLM, SLM, and ZRT. Each of these has its strengths and accompanying limitations. What do we mean by Digital Thread? How will it enable us to benefit from, and manage the bigger picture without the limitations of our alphabet soup tools? What are more pragmatic, user-centric models for management of ‘lifecycles’, and if so, how might we expect that this (or these) solutions be applicable to large and small companies alike?
Jim Brown
The Leap from Computerized to Digital
The transition to a digital enterprise is leap in corporate similar in potential to the leap from paper enterprise to computerized. What are the defining characteristics of this shift? What’s behind it and what are the implications? More to the point, what opportunities and challenges face engineering systems in supporting the modern digital enterprise? There are some important, strategic questions facing today’s vendor. Should they stay in the innovation and design role? It the IoT a natural extension of engineering software or something much bigger? Are digital twins part of the equation? Does the Product Innovation Platform help? Is this what we’ve been waiting for to finally close the loop back to design, so product data can start to drive design decisions with the guidance of product engineers?
Keith Meintjes
Beyond Generative Design
Generative Design is just one step in the transition from CAD to Human-Aided Design. We are on the verge of a revolution, layering on artificial intelligence, machine learning, and big data analytics to our generative design tools. How might these affect the design process? What are the low hanging fruit where we are most likely to see these impact us first? Where will we go from there? What do we need to do to be ready for these changes? When are they likely to occur? Who is at risk and who benefits?
Andreas Vlahinos
Advanced Engineering Solutions
Real-Time Simulation: The Path to Simulation-Driven Design
Democratization of Simulation has long been an unobtainable goal for the CAE industry. Many paths have been tried, including simplifying FEA code and also embedding some level of simulation into CAD tools, but enabling simulation-driven design, a key goal of democratization of simulation, has yet to be successful. Recently introduced real time simulation tools, like ANSYS Discovery Live, allow direct modeling changes in the geometry and provide instant simulation results. These tools enable designers to perform real time design exploration without geometry transfer, element selection, meshing, solver waiting, etc. How might these tools enable the democratization simulation? How do we convert these initial wins into the broad vision of truly simulation-driven design? How does this change the engineering process?
Tom Pennino
TP Technologies
EDA and the Consolidation of the PLM Market – One Year Later
The explosion of electronics in mechanical systems continues to impact the CAD and EDA software markets. It has been a year since the acquisition of a major EDA supplier by a major MCAD/PLM company, Mentor and Siemens. What has emerged as a result of the merger? What’s the likelihood of future consolidation across EDM and PLM? What’s the impact on this for customers? Where are there other strong synergies? What are the implications of that trend for the traditional PLM vendors?
John Kizior
From the Data’s Point of View
In environments such as AEC, there are large numbers of stages and stakeholders. Data experiences transitions as it moves between designers, constructors, users, and adaptors. This is especially true of todays connected products and smart infrastructure. Every transfer and translation tends toward loss of fidelity, detail, or applicability, creating a sawtooth graph of data value across the lifecycle; every exchange costs information, effort, and value. How do we improve performance, increase efficiency, sustainability, and financial savings? Where are, and how do we avoid, gaps in continuity in the value-chain and lifecycle of engineering data? How can we improve the data continuity and retained value of engineering data through the asset lifecycle? What is required to retain continuity and value in the overlapping streams from design/simulation/fabrication information, and the operational telemetry of an asset?
Chris Turner
Business Advantage Group
The Evolving Dynamics of Competitive Advantage
The market landscape for competitive advantage among engineering software firms has been changing slowly over the past decade or so. Their clients have experienced a much more dynamic evolution in their own markets. The onset of machine learning technologies (and future Human-Aided Design) is driving the markets for both software vendors and their clients to evolve much more rapidly. How is competitive advantage likely to shift? What’s required to play in a dynamically changing market? What are the implications for vendors and users alike, not to mention their respective channels?
Dave Ullman
David Ullman, LLC
Evolution of the Creative Process
The act of drawing is a critical part of the thought process in design and engineering. As we’ve moved from drawing lines in the sand, to drafting boards, to computer-aided design, the tools we use have often gotten in the way of our cognitive process. How does that change as we change the relationship from computer as a tool to compute as design partner? What would a system look like that would allow design and engineering to achieve flow state? What might be impacted if we could?


Technology Suite Briefings 
Round 2 of Technology Suite briefings.  

Analyst and User Briefings
Analyst briefings, round 3, with different analysts, different topics.  
Brad Holtz
Cyon Research
The Long View of Human-Aided Design
Computer-Aided Design began more than a half-century ago with a vision of a fluid interaction between designer and design. What is/are the vision(s) of Human-Aided Design? What is the way of that vision today? What will it take to get us there? What can we do to profit/thrive along the way? And what other technologies do we need to keep in our (at least peripheral) vision?
Chad Jackson
Lifecycle Insights
Reasonable! Systems Engineering
The complexity of the products we design and build has exploded beyond our ability to effectively manage, and that’s before we add in the exponentially increasing amount of embedded software. How do we mitigate the development risks of this continuous increase in complexity. System Engineering (SE) offers a path, but can be onerous. How can SE be deployed in a way that will minimize disruption? What would constitute a Reasonable SE – that would assist in our handling complexity, but in a way that is more easily adopted?
Michelle Boucher
Preparing the Next Generation of Engineers
As products have grown more sophisticated and complex, our need for engineering talent with a more diverse set of skills has correspondingly increased. At the same time, we are losing our most experienced engineers to retirement, for the most part without the opportunity to impart their knowledge on the next generation. It often takes decades to acquire a systems view engineering. How do we overcome this engineering skills gap? What will inspire the next generation of engineers? What role should AI enhanced design tools play? What can we do to develop the skills of new engineers so that they know how to apply technology to solve problems, yet still recognize a bad design?
Jay Vleeschhouwer
Griffin Securities
The View from Wall Street
Jay will review the performance of the technical software companies and industry, and their prospects for 2019 and beyond. Formerly a senior analyst and managing director with Merrill Lynch, Jay is now the senior research analyst at Griffin Securities. This will be his 17th annual review of the industry at COFES, and your only opportunity to see him in something besides a business suit.
James White
AM Grows Up
Additive Manufacturing, which had its roots in Rapid Prototyping, is no longer relegated to the sidelines of manufacturing. Industrial giants companies are looking to AM to give them a competitive edge with lower priced, higher quality, lighter, and better performing products at significantly reduced cost. But that requires major changes to the engineering process. Big challenges remain such as materials, regulatory compliance, speed, reliability, and lifecycle management remain. The dividing line between what should and shouldn’t be considered for AM is rapidly moving. Where is that line likely to move over the next three to five years? Where are the key opportunities for software vendors to innovate? What can the vendor and customer community do together to facility needed changes to the regulatory environment?
Darren Young
Hermanson Company
Demanding Education
Given a changed world what are the new skills we need to be requiring from our education system? The future looks bright with the rise of artificial intelligence, machine learning, big data analytics, advanced automation and many other technology advances. Or is the light at the end of the tunnel a train racing toward us? What unintended consequences will we encounter as technology takes over everything from the mundane to advanced problem solving? What are the implications for what we will need from our next employees? How do we prepare for the next generation? What do we need to demand from our education system. (Civics would be nice)
Frank Sarno
Mortenson Construction
Extending Digital Twins to the Built Enviroment
The concept and practice of Digital Twins is rapidly expanding, but the exploration of the potential for Digital Twins as applied to the built environment (buildings, bridges, infrastructure) is relatively new. Building Information Modeling (BIM) is not PLM and its not Digital Twins, but BIM is a good start on the road to Digital Twins for the built environment. How might Digital Twins, which leverages the intersection of IoT sensor technology, artificial intelligence, machine learning, and simultaneous updating in real time, drive innovation and value in AEC? How close are we today and what’s needed in order to get to Digital Twins for AEC? How does the high number of stakeholders in AEC change the nature of the economics?

First Congress: Maieutic Parataxis
Maieutic: The midwifery of knowledge.
Parataxis: The juxtaposition of ideas, without connection or conjunction

We will be hosting a series of five-minute vignettes drawn from topics and ideas that, while perhaps not yet fully formed, are likely to impact your thinking about how we design, build, and interact with software in the future.

Take a look at to see the Maieutic Parataxis presentations!  
Buses leave The Scottsdale Plaza Resort for Evening Under the Stars
Buses will be leaving from the main entrance of The Scottsdale Plaza Resort*
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event

Evening Under the Stars
Arizona Wing     We’re headed out into truly wide-open spaces and a sweeping view of the sky once again. For 2018, we’re headed back to Los Cedros, a Moroccan citadel for Arabian horses. A great western cookout, and for those who want a closer look at the magnificent Arizona sky, we have a couple of major-league telescopes. A COFES highlight!
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event  

Buses Leave the Evening Event for The Scottsdale Plaza Resort
We will return to the resort between 10:00 and 11:00 pm.

Saturday, April 14, 2018



Morning Kickoff
Your hosts will set the stage for the day’s activities.

Keynote: Keith Schubert
Brad Holtz
Keith Schubert
Baylor University
Unlocking the Patterns of Life
What limited resources and computers can teach us about life, the universe, and everything.

More details to come.

Keynote: George Gilder
Brad Holtz
George Gilder
Gilder Publishing LLC
Life After Google
Gilder envisions a future where new technologies, including blockchain and a cornucopia of cryptocurrencies emerge that threaten to upset Google’s regime of advertising-funded free. This future promises to usher in waves of learning and knowledge that will drive true economic progress and prosperity. Ascendant in this new life after Google is the creative entrepreneur, unencumbered by the shackles and proclivities of higher education and propelled by an intelligence that transcends any man-made machine.

George Gilder
Mr. Gilder is Chairman of Gilder Publishing LLC, in Great Barrington, Massachusetts, and a founder-fellow of the Discovery Institute in Seattle.

He is the author of many books on economics and technology including, Wealth and Poverty (1981), The Spirit of Enterprise (1986), Microcosm (1989), Life After Television (1990), Telecosm (2000), The Silicon Eye (2005), and The Israel Test (2009). In the past decade, Gilder has begun revolutionizing the field of economics.

In his book, Knowledge and Power (2013), Gilder presents a new economics based on the information theory that enabled the computer revolution and the rise of the Internet. In a review, Steve Forbes stated that the book “will profoundly and positively reshape economics… (and) will rank as one of the most influential works of our era.” The book won the Leonard E. Read prize at FreedomFest in Las Vegas in 2013.

In his latest book, The Scandal of Money (2016), Gilder extends the economics of information theory into a prescription for overcoming worldwide disorders of money with new crypto-currencies linked to gold. James Grant, publisher of “Grant’s Interest Rate Observer,” stated that the book “will outlast the Federal Reserve.” Peter Thiel declared “he is our best guide to our most fundamental economic problem.” His next book, Life After Google, is due to be published in 2018.

Mr. Gilder is a contributing editor of Forbes magazine and a contributor to such publications as the Forbes, Harvard Business Review, The Wall Street Journal, and other publications. He lives in Tyringham, Massachusetts, in the Berkshire Mountains, where he is an active churchman, runner/cross country skier, and with his wife Nini, parent of four children.


Discussions and Roundtables
The COFES Institute investigates issues in engineering and design. That research forms the basis for the issue topics for these group discussions. Meeting rooms are set up in suites around the pool, each with a different issue to discuss. Also, meetings among groups with a common interest.

Have a topic you think is relevant? A pressing issue that could impact software design and engineering within the next six years? We're actively seeking input for consideration for COFES 2018's roundtables. Give us a shout at

The actual topics for COFES 2018 will be posted two weeks prior to the start of COFES. Check out to listen to the roundtables from COFES 2017 and earlier.


Discussions and Roundtables, Round 2
A second set of long discussions.

Second Congress: The Business of Design and Engineering
Jim Brown
Jim Brown
  Jim Brown Monica Schnitger
Schnitger Corporation
This working congress session is an open forum for examining the issues surrounding technologies expected to have an impact on the business of design and engineering. The purpose of these discussions is to examine current issues, explore opportunities for a brighter future, consider approaches, and promote further dialogue. The focus for COFES 2018 will center on two topics.

The first is the theme for COFES 2018: Human-Aided Design: Changing the Relationship between Our Tools and Us.
The second will be the takeaways from the COFES roundtables and briefings.    
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event

Dinner and Awards
Dinner and the closing session of COFES, including The CAD Society Industry Awards.*
*Guests of COFES Attendees must be registered and have paid a supplemental registration fee in order to attend this event 

Sunday, April 15, 2018


Early Riser's Breakfast
For COFES golfers and those with early flights
Sunday Brunch
Sunday Brunch Poolside at the Cafe Cabana

Relax and enjoy the morning!

Special Session: Fireside Chat with Nathanael Miller
On Sunday at COFES we invite a special guest to spend the morning with us discussing the ways of the world with those who still have an opportunity to change it; US!

For 2018, that guest is Nathanael Miller.

We hope you'll be able to join us.